Tracking code usage

Understanding which promotions are working is key to a successful marketing strategy. The system automatically tracks basic usage statistics for every code.

Key metrics

In the Discount Codes list view, you can see two key metrics for each code:

• Usage: The total number of confirmed reservations that have applied this code.
• Trips: The number of unique trips that this code is associated with (if restricted).

Evaluating performance

Use these metrics to answer questions like:

• Which code is driving the most sales? (Sort by Usage limit/count if available or just check the list)
• Are customers using the "New User" code?
• Is the seasonal promotion gaining traction?

Detailed reporting

For a deeper dive, you can cross-reference discount code usage with your main Reservations list. Filter reservations by discount code to see exactly which bookings used a specific promotion.